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Mission2017-07-24T19:12:47+00:00

FROM QUITO TO SANTIAGO DE CHILE

This project was born with an intent of raising awareness through a long bike trip: from Quito to Santiago de Chile on a route that covers more than 5000 km to show that everything is possible even if you do it in a green way.

But understand this: I won’t perceive perfection. In everyday life if I need it I use my car, I love my motorbike, I travel by plane, I like fish, dairy and meat with due moderation. I have a mobile phone and I’m writing these words with the plastic keyboard of my laptop. For this I try to leave my message as a normal citizen of the world.

You don’t need to live as a hermit on a remote mountain top to do your part. And “do your part” doesn’t mean leaving everything you have and establishing an environmental association to save the world. A black and white view is counterproductive and inapplicable. To do our part and give back to Earth a portion of what she gave to us is the least we can do and should be a moral obligation. From the pond in the backyard to the Pacific Ocean, from the sunny hill close to our house to the Andean Mountains, from the playground in your neighborhood to the salt deserts in Bolivia: everything should be respected in the same way and needs the same protection to enable us to save these natural wonders

HOW IS THE LIFE OF LOCAL POPULATION CHANGED BY PLASTIC?

How much are these populations forced to use plastic in everyday life by today’s business?

How small realities used to using plastic could be converted?

Wich is the real perception of the populations on environmental variations? What is the impact on their lifestyle?

Which international associations are adressing the issue and how?

How could small social realities be converted, where are the problems much different?

VISION

Plates, cups, forks, spoons, teaspoons, teacups, knives, bags, shopping bags, bottles, gloves, straws, toothbrushes, razors, cotton buds, trays, bottle tops, coffee pans, masks, wipes, tablecloths and even flip flops, panties, socks, overshoes, food packaging and much much more. Everything is strictly DISPOSABLE. The life of the majority of these items, plastic bags above all, is less than 15 minutes.

To summarize: we are using a raw material that has needed millions of years form, in order to produce disposable objects that are going to be useless in few minutes and that are coming back to the environment and polluting it for another million years. It makes sense.

We need a legislation aimed at countering the root of the problem; the release of this pollutant into the market. We need a radical change in the habits of purchase and disposal. These are the only effective solutions to the problem: a rapidly melting plastic iceberg. This is the biggest ecological challenge we have to deal with, and it’s a historical moment for humanity. It’s a problem of rich and poor people, fishermen and oil companies: it’s an emergency that crashes with negligence and ignorance.

The UN has just launched an environmental campaign called Clean Seas to fight this problem. The main purpose is to eliminate by 2022 the main sources of marine pollution. We are talking about microplastics used in cosmetics but also about everyday objects: 60-90% on oceanic pollution is made up of this dangerous polymer. Many environmental associations such as Seashepherd and Greenpeace embrace the same cause and contribute in many ways.

In addition to raising awareness about the issue of plastic pollution, it’s important to me to convey the possibility of a different choice through the use of different technical materials, all recycled, green and ethically made

When traveling or in everyday life it’s up to the consumer to understand the importance of his role every time he chooses something to buy. The consumer drives the economy, leads marketing strategies and has the bearing on production decisions of major companies, most of the time the real perpetrators of planet pollution. We are the ones who have led to the damage.

START TO CHANGE THE WORLD

All my carbon dioxide inevitably produced during the trip will be compensated through donations to support projects to convert or reduce CO2.

SUPPORT THE PROJECT