Mission2018-10-24T19:15:47+00:00

📹 Video by Dario Nardi | July 2018 | Sightings of 8 sperm whales during a crossing in the Tyrrhenian Sea
(Published by National Geographic Magazine Italy)

They talk about Ocean Traceless

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TEASER OCEAN TRACELESS

Without even realizing it we find ourselves submerged in plastic, a material so familiar and available to accompany us in every aspect of our lives.

Dishes, glasses, forks, spoons, spoons, cups, cups, knives, bags, shopping bags, bottles, gloves, straws, brushes, razors, cotton swabs, trays, caps, coffee cups, masks, napkins, tablecloths and even slippers, underpants, socks, shoe covers, all food packaging and much, much more.

All strictly MONOUSE. Most of these items, especially plastic bags, have an average use of time that does not exceed fifteen minutes.

In summary: we use a raw material that took millions of years to form to produce single-use items that will exhaust their function in a few minutes and then return to the environment and pollute it for millions of years. Very good…

0 Millions
tons of plastic are produced every year in the world
0 Millions
tons of plastic end up in the sea every year
0 Animal species
ingesting plastic material by mistake
0 Marine species
are at risk, from mammals to amphibians
0 % Pollution
in the sea is caused by plastic
0 Wastes
every 100m of beach

DOCUMENTARIES / VIDEO EDITING / PRODUCTION

SOME QUESTIONS I ASK MYSELF DURING MY TRIPS

How much are these populations forced to use plastic in everyday life by today’s business?

How small realities used to using plastic could be converted?

Wich is the real perception of the populations on environmental variations? What is the impact on their lifestyle?

Which international associations are adressing the issue and how?

How could small social realities be converted, where are the problems much different?

VISION

Plates, cups, forks, spoons, teaspoons, teacups, knives, bags, shopping bags, bottles, gloves, straws, toothbrushes, razors, cotton buds, trays, bottle tops, coffee pans, masks, wipes, tablecloths and even flip flops, panties, socks, overshoes, food packaging and much much more. Everything is strictly DISPOSABLE. The life of the majority of these items, plastic bags above all, is less than 15 minutes.

To summarize: we are using a raw material that has needed millions of years form, in order to produce disposable objects that are going to be useless in few minutes and that are coming back to the environment and polluting it for another million years. It makes sense.

We need a legislation aimed at countering the root of the problem; the release of this pollutant into the market. We need a radical change in the habits of purchase and disposal. These are the only effective solutions to the problem: a rapidly melting plastic iceberg. This is the biggest ecological challenge we have to deal with, and it’s a historical moment for humanity. It’s a problem of rich and poor people, fishermen and oil companies: it’s an emergency that crashes with negligence and ignorance.

The UN has just launched an environmental campaign called Clean Seas to fight this problem. The main purpose is to eliminate by 2022 the main sources of marine pollution. We are talking about microplastics used in cosmetics but also about everyday objects: 60-90% on oceanic pollution is made up of this dangerous polymer. Many environmental associations such as Seashepherd and Greenpeace embrace the same cause and contribute in many ways.

In addition to raising awareness about the issue of plastic pollution, it’s important to me to convey the possibility of a different choice through the use of different technical materials, all recycled, green and ethically made

When traveling or in everyday life it’s up to the consumer to understand the importance of his role every time he chooses something to buy. The consumer drives the economy, leads marketing strategies and has the bearing on production decisions of major companies, most of the time the real perpetrators of planet pollution. We are the ones who have led to the damage.